SlimPay's Susbscription Lab™
BRANDING | PRINT | WEB | VIDEO | COVERING
The Subscription Lab™ is a concept based on the subscription economy. It's a showroom of the subscription economy set up in SlimPay's headquarters in Paris, inaugurated in May 2017. Everyone could concretly discover what is subscription by reading newspapers (subscribed to Relay.com) on a shared iPad (subscribed to Fleexi), or press it's own juice with oranges with recurrely received (subscribed to Naranjas del Carmen).
The idea of the identity was to be totally disconnected from SlimPay's corporate brand, and really attractive. The web part of this project has been created as an experiment, user can navigate in SlimPay's office and discover the different booth. I've created this identity, the print, and the website from scratch on my own.