BlackBerry Roadshows


For the release of their new New Z10 and Q10, BlackBerry has decided to create a roadshow during one month in the 15 biggest cities in France. During all that period, people could come to see those smartphones in action and test them with dedicated advisors. In parallel, an incentive to win smartphones was opened on the roadshow website.

And we've used the exact same concept for the launch of the BlackBerry Q5, which we added a truck that could be changed into a showroom and goes on every major universities in France, to promote the Q5, the low-cost smartphone of BlackBerry.